The Experience
Times Square.
The World's Stage.
House of Spells has opened the most ambitious multi-fandom experience center at the crossroads of the world.
Times Square, New York
The Global Flagship · Now Open
Immersive Universe Zones
Step inside your favorite worlds. Each zone is a fully realized environment — from the halls of Hogwarts to the streets of Gotham, the forests of Middle-earth to the galaxies of Star Wars.
Exclusive Collectibles
Rare, limited-edition merchandise you won't find anywhere else on Earth. Founding members get first access to the most sought-after items.
Live Fandom Events
Screenings, signings, cosplay competitions, launch events, and community gatherings. The House is always alive — there's always something happening inside.
Fan-Curated Inventory
Every shelf is shaped by you. Registrants' fandom preferences directly determine what we stock — this is the first store ever built by the fans themselves.
Times Square, New York
Our 20,000 sq ft global flagship stands in Times Square, New York — a House of Spells destination for every fan on Earth.
The Global Flagship
House of Spells in New York is the global flagship — our UK stores continue alongside it. Register now to help shape what we stock.